In India, almost 2 decades have been passed, but still utilization of GPS based Fleet Management has not covered substantial population in Goods Transportation / Logistics Industry.

Common Reasons for Failures of GPS utilization and continuation:

• Unorganized Segment dominates Transport Industry.
• Fleet Owners are not Tech Savvy.
• Driver Management is an uphill task.
• Poor Quality of GPS / VTS.
• Implementation difficulties with manpower of Fleet Owners and inconsistent usage of GPS.

 Question here is Can GPS / VTS vendors Innovative Marketing approach can add value to overcome issues faced in implementation and make unorganized Transportation segment more educated which will help Logistics Industry to reach certain level of Glory which will ultimately beneficial to all stakeholders in the system.

Hope the above is useful and valuable added discussion, which I would like to continue, based on a response to this blog for the benefits of LSU (Logistics Service Users) and Logistics Service Providers (LSP).